![]() For those that were around to see Michael Jordan play for the Chicago Bulls, this colorway is loaded with nostalgia that will never go away.Īir Jordan 4 White Cement Another original colorway that is a sneakerhead favorite is the White Cement AJ4. The AJ4 in the “Playoffs” or Black Cement colorway, which will probably be nicknamed Bred at some point, is arguably the most iconic colorway of the fourth Jordan signature model. The first retros in 1999-2000 had a retail price of $100.īelow are some of the best Jordan 4 releases of all time…Īir Jordan 4 Black Cement It’s hard to compare to the originals. The original retail price of the Air Jordan 4 in 1989 was $110. On the advertising side, Nike used the now-famous “playground” photoshoot that featured MJ playing basketball with a number of young kids in front of a graffiti-covered wall to give the AJ4 an urban feel, which was used to create posters and the official catalog images for the AJ4. The Jordan 4 was popular in pop culture thanks to Spike Lee, who not only starred in the three commercials (below) but also included the Jordan 4 in his film, Do The Right Thing. On May 7, 1989, Michael Jordan scored 44 points and hit “The Shot” over Craig Ehlo of the Cleveland Cavaliers, which for many sneakerheads, became one of the first “I gotta have those” moments in sneaker history. During the 1989 NBA Playoffs, Michael Jordan would lead the Bulls into the post-season wearing the Air Jordan 4. MJ lit up the Western Conference All-Stars for 28 points and grabbed 5 steals, but his Eastern Conference squad would end up falling to the West, 143-134. On the court, Michael Jordan debuted the Black Cement Jordan 4 at the 1989 NBA All-Star Game in Houston, Texas. Although aesthetically it was quite different than any of the previous Air Jordan releases, it still featured the legendary Jumpman logo on the tongue, Nike Air logo on the back, and visible Air cushioning in the heel. The Jordan 4 was the first (and only) of the Jordan signature sneakers to feature the iconic “Flight” script logo on the tongue, a logo that was also used on other shoes of the era, like the Flight 89 and Solo Flight. The design of the AJ4 was handled by legendary footwear designer, Tinker Hatfield, who is known for designing legendary sneakers like the Nike Air Max 1, Air Trainer 1, and countless Air Jordan models.įor the AJ4, Tinker Hatfield took things in a new direction for the Air Jordan line by using mesh overlays on the side panels and over-sized pulla tab on the heel that allowed for an even bigger Nike Air logo than previous releases had. ![]() Worn by Michal Jordan during the 1988-1989 NBA season, the Jordan 4 was first released in 4 colorways: Black Cement, White Cement, Fire Red, and Military Blue. The Air Jordan 4 is one of the most iconic sneakers ever created. But first, let’s look back at its legacy. After discussing where the Air Jordan 4 Cool Grey ranks amongst Jordan 4s on the podcast, it only makes sense we look back at some of the best colorways ever released.
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